Introduction to Brand Strategy

x Brand definition

“Time passes quickly when you have fun and for now we have reached the end of the course. Start implementing everything you learned as soon as possible, practice and your passion will help you refine the methodology until you have mastered it and even create an improved version; When you are at that point, please tell me about your process, tell me about your learning, and since you turned it into an optimized version of the one I share with you today, I will be happy to talk with you and learn from your experience. For your final project I ask you to follow the following instructions: 1. Download the document with the structure of the final Project that comes in .ppt (Power Point) format. 2. It is important that you do so based on the case presented in the document. There are no limitations on the approach, the path you will have to take must be based on each of the parts of the final project and on the formats that we review throughout the course, the important thing is that you come up with a strategic proposal for the brand viable in the market and desirable for the user. 3. Before uploading your final project, don't forget to put your name and that of your project. 4. Follow the instructions I share within the document. The final project is divided into five parts and each one contains the instructions that you must follow to complete it. I recommend you download the different formats that we use in each unit, so that you can complete them manually. If you do so, please share with me in your document a photo of how you worked on it and also its digital version. 5. Once you complete the project in its entirety, it is important that you save it in PDF format and it is that file that you upload to the course forum in order to review it and give you feedback. Thank you very much for taking the course and I'm still here to help you with any questions. I will always try to answer you in a short time so that you can continue, I only ask you please give me a little of your patience, rest assured that I will respond. In the same way when you have any particular question, check the forum, since you can probably find an answer to a similar question that another of your colleagues has already raised or even one of your colleagues can support you, also share your advice and recommendations with others Whenever you can, the forum is just the space for everyone to learn.”

Partial transcription of the video

“Well. here the course ends and the first thing I want to do is thank you for taking the course and for accompanying me throughout all these lessons. Now we will see a summary of everything we covered in each of the units. I started by telling you about my career and how over more than 10 years I have collaborated with various brands in defining their strategy and in creation and design of new products and services. always focusing on the user. Then you got to know three authors who have influenced the way I approach each project I have been involved in. First. i taught you what a brand is b...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Brand Strategy

• Level: Beginner
• 99% positive reviews (513)
• 9311 students
• 5 units
• 15 lessons (2h 45m)
• 17 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming