Introduction to Brand Strategy
Definition of brand identity materials
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Definition of brand identity materials
Overview
“Leaning on a framework of Customer Journey , you will be able to define those touchpoints with greater relevance throughout the experience that a user experiences with a brand. This, with the aim of proposing identity materials to your client that really generate value and impact. ”
In this video lesson Alejandro Pascalis addresses the topic: Definition of brand identity materials, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 5 Lesson 1 Definition of brand identity materials. In this last unit we will focus on three things. The first will be to be able to define the identity materials which will be part of the first phase of the project, but it will also serve to establish the following phases of the development of the brand identity. I will also help you, from what we have already seen, to land it on a strategic brand document, Make it a useful and valuable tool for you and your client. Finally, we will begin to lay the foundations of the final project you will be working on. You will work on this final pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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- 15 lessons (2h 45m)
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Adobe Illustrator
Adobe Photoshop
