Introduction to Brand Strategy
Definition of brand identity materials
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Definition of brand identity materials
Overview
“Leaning on a framework of Customer Journey , you will be able to define those touchpoints with greater relevance throughout the experience that a user experiences with a brand. This, with the aim of proposing identity materials to your client that really generate value and impact. ”
In this video lesson Alejandro Pascalis addresses the topic: Definition of brand identity materials, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“In this final unit. we will focus on three things. The initial step involves defining the foundational elements for this project's first phase. which includes establishing visual and textual components critical to your brand identity. This process will also support the planning of subsequent phases as you develop your brand further. Using insights from our previous lessons. i'll assist in consolidating these elements into a strategic document that serves as an invaluable Above all. this will be valuable for both you and your client. Lastly. we will start laying the groundwork for the final ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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- 15 lessons (2h 45m)
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
