Introduction to Brand Strategy
What will we do in the course?
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: What will we do in the course?
Overview
“In this third lesson, I will briefly share the different topics that we will see throughout the course; from the understanding of what a brand is, the parts that compose it and the importance of understanding each of the elements in order to create brands that not only look good aesthetically, but respond to a strategy, which will become in a tool that you can offer as an added value to your clients and will help you to solidly argue your proposals. ”
In this video lesson Alejandro Pascalis addresses the topic: What will we do in the course?, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 1 Lesson 3 What will we do in the course? Surely you are wondering what we will see in this course. In summary, what I will share with you are techniques and methodologies that help you develop in a much more agile way all your brand identity and branding projects. These methodologies will help you two things. The first is to keep your client close, make it part of the process, that both you and him are on the same page. It will help you to have much more profitable projects because this will help you avoid unnecessary rounds of review, will help you rework and have solid and defined a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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- 15 lessons (2h 45m)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
