Introduction to Brand Strategy
Presentation
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Presentation
Overview
“You will start knowing a little more about me, I will share some stories and anecdotes that marked my life and helped me trace the path that I have traveled to this day; from the first branding agency I founded in 2008, through The Branding People, to my two years leading in Mexico the area of Brand strategy and definition of new products at Insitum, now called Fjord, where I had the opportunity to lead regional projects for various brands in various industries. ”
In this video lesson Alejandro Pascalis addresses the topic: Presentation, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 1 Lesson 1 Presentation Hello, I am Alejandro Pascalis and I welcome you to this course. For more than 11 years I have worked closely with different brands, and to the marks during this time I have come to understand them more as people than just as products or services. Understanding them as people has allowed me to explore them on a much more emotional, much deeper level, and understand that a brand It is like a person who seeks to relate to others and that long-term relationships are only built when there is trust, when a brand contributes something valuable, when it really fulfills...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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Adobe Illustrator
Adobe Photoshop
