Introduction to Brand Strategy
Influences
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Influences
Overview
“Throughout my life, different people have influenced me in some way or another, but there are 3 authors that I stumbled upon due to fate and at different times in my history, which generated a strong impact in the way that until then understood or perceived things. I will tell you a little about them, who they are and why I consider them relevant to the theme of this course. ”
In this video lesson Alejandro Pascalis addresses the topic: Influences, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“In this lesson. i'll introduce you to several individuals who have significantly shaped my the connection between a brand and its audience. and an individual. The first author is Malcolm Gladwell. known for his book The Tipping Point. 2000. The tale of how I found this book is rather distinctive. I stumbled upon it at the start of my of what became The Branding People. During this time. ricardo recommended it to me. and I listened to it as an audiobook every night for a while. The book truly fascinated and captivated me with its insights into how an idea. product. or message can act like a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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- 15 lessons (2h 45m)
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
