Introduction to Brand Strategy
Influences
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Influences
Overview
“Throughout my life, different people have influenced me in some way or another, but there are 3 authors that I stumbled upon due to fate and at different times in my history, which generated a strong impact in the way that until then understood or perceived things. I will tell you a little about them, who they are and why I consider them relevant to the theme of this course. ”
In this video lesson Alejandro Pascalis addresses the topic: Influences, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 1 Lesson 2 Influences Here I will share some of the people that greatly influenced the way in which I understand today the relationship that exists between a brand and a person. The first author is Malcolm Gladwell, with his book "The Tipping Point" that was published in 2000. I got to know this book in a very particular way. I met him at the beginning of what The Branding People was. At that time Ricardo recommended it to me And as an audiobook every night for a while I was listening to it. The book fascinated and captivated me in the way I understood how an idea, a product or a messa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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Adobe Illustrator
Adobe Photoshop
