Introduction to Brand Strategy
Elements that make up a brand I: Perception, experience and product
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Elements that make up a brand I: Perception, experience and product
Overview
“It is time for you to get to know three areas that generally, as designers, we do not pay much attention and neither do we discuss with our clients, I am talking about perception , experience and the product or service these 3 areas are fundamental since they are the way people interact with a brand and, depending on the experience, it is that a perception is built that is finally associated with two other very important elements but that we will see in Lesson 3 of this unit. ”
In this video lesson Alejandro Pascalis addresses the topic: Elements that make up a brand I: Perception, experience and product, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“In this lesson. we will revisit a portion of what we covered in the previous session. Specifically. i've simplified the diagram by removing other layers to highlight the three that are crucial for our current discussion. As a reminder. the core focus is on the product or service at the center. First. we encounter the experience. followed by the perception. In this section. we'll delve deeper into of these layers. exploring their significance. At the core. we find the product or service. which serves as I want to revisit my point from lesson 1. It's crucial to understand that when I mention ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
