Introduction to Brand Strategy
Brand name
A course by Alejandro Pascalis , Brand Strategist
Joined August 2017
Joined August 2017
About the video: Brand name
Overview
“I want to share a simple technique that will help you to create a naming session with your client and others involved in the project, managing to come up with proposals that are not only creative, but are also supported by the strategy and the guidelines that you have been working on in the previous lessons so far. ”
In this video lesson Alejandro Pascalis addresses the topic: Brand name, which is part of the Domestika online course: Introduction to Brand Strategy. Learn the method to create strategic solutions based solely on the final user.
Partial transcription of the video
“Unit 4 Lesson 3 Brand name. In this lesson we will focus on devising the brand name. Sometimes customers who already have a name will come to you, many others will come brands that already exist and that it's difficult to change their name and many other times clients will come who have no idea how to start. They have a very powerful "why" and a "what" idea but this is where they need you, they need your "expertise", They need you to help them see the light using everything we've seen. The name theme is highly personal to your client. It is like naming a child. So it’s super important that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Brand Strategy
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Logo Design, Marketing, Naming
Alejandro Pascalis
A course by Alejandro Pascalis
Alejandro is a Brand Strategist by trade—and a Graphic Design graduate—with more than 10 years of experience, focused on understanding the relationship that exists between brands and people.
In 2012 he co-founded the agency The Branding People and after that the influencer marketing agency Hive, with which he has worked with Saba, All Saints, and Le Coq Sportif. In 2017 he joined the innovation consultancy Insitumnow called Fjord, where h led the Brand Strategy and New Product Development area working in projects for Uber, American Express, and various brands within the PepsiCo group.
Currently, Alejandro works helping brands and companies to focus their resources on those opportunities where they can generate greater value. He directs them towards innovation initiatives that transcend through to their users, and towards brand development and identity.
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Adobe Illustrator
Adobe Photoshop
