Branding and Identity: Construction and Development of a Brand
Looking to the future
A course by Saffron , Brand Consultancy
About the video: Looking to the future
Overview
“Jacob's reflection on the future of branding in the current context of digital transformation.”
In this video lesson Saffron addresses the topic: Looking to the future, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Well, I hope you liked it, and I hope you agree. I agree with me that Roberto, Miren, Oscar, Luz and Gabo are much better than me, really, thank you very much for having endured this far, if you have endured it this far it is because they have been very interested in what they have told my colleagues and I hope that. Some of what we have shared with you remains in your small notebook of these collections of classes that you are receiving in domestika, for me what is truly interesting with the case of tuenti is like a company that It was born as a social network and has evolved thanks to the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
-
Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
- 94% positive reviews (701)
- 13,592 students
- 13 lessons (2h 19m)
- 1 additional resource (1 file)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
