Branding and Identity: Construction and Development of a Brand
Looking to the future
A course by Saffron , Brand Consultancy
About the video: Looking to the future
Overview
“Jacob's reflection on the future of branding in the current context of digital transformation.”
In this video lesson Saffron addresses the topic: Looking to the future, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Well. Well. i hope you liked it. And I hope you agree with me that... Roberto. miren. oscar. luz. and Gabor are much better than me. Thank you sincerely for staying with us until now. Your presence shows a keen interest in what my colleagues have shared. I truly hope some of what we've discussed lingers with you. some of what we've shared with all of you remains in your little notebook little notebook of these Domestika offers a wide range of class collections for you to explore and enjoy. For me. what is really interesting about Twenty is how a company that started as a social network has ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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