Branding and Identity: Construction and Development of a Brand
Documentation
A course by Saffron , Brand Consultancy
About the video: Documentation
Overview
“In this session we will explain the documentation tools that we use in the case of Tuenti, as well as other useful references for this part of the process. ”
In this video lesson Saffron addresses the topic: Documentation, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“[Music] Hello, we live again. Here we will continue as we said before with the documentation part. As we said in the previous lesson, a good solid system, you also need a way to deliver it that is solid and coherent. Let's take a small step back in time. We started in New York in 1970, When the NY Transportation Authority Manual was produced, It is a historical document for many designers, It is a gem of design, documentation, what is a good design, applied and reflected in a good manual etcetera, etcetera. Still we have to think that times pass, the needs of those who execute, who has to a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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