Branding and Identity: Construction and Development of a Brand
Laity
A course by Saffron , Brand Consultancy
About the video: Laity
Overview
“This is a reflection of Gabor on the role of graphic design, trends, etc. ”
In this video lesson Saffron addresses the topic: Laity, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“[Music] Hello again everyone, We have reached the last part of this course and I want to take the opportunity to make one last reflection about everything we have seen before, in the chapters to make a little summary of what has really led to this project that we have shared with you, I became or has become what we have shared. It is very important to be clear about the role of design. in what makes a brand authentic and tangible, design has the function of really seeing us a totally authentic experience and that it is connected to what the strategy is. What we have seen in the first part o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
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- Audio: Spanish
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- Level: Beginner
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