Branding and Identity: Construction and Development of a Brand
Laity
A course by Saffron , Brand Consultancy
About the video: Laity
Overview
“This is a reflection of Gabor on the role of graphic design, trends, etc. ”
In this video lesson Saffron addresses the topic: Laity, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello again everyone. We've reached the final part of this course. and I want to take this opportunity to reflect on everything we've covered so far. providing a brief overview of the key points that have shaped our understanding throughout the previous chapters. this project we've shared with you is a testament to our collaboration Becoming or having become what we've shared is crucial. Understanding design's role in making a brand authentic and tangible is vital. It shapes our perception and ensures the brand's identity is both Um... Design is essential for providing a truly authentic exp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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