Branding and Identity: Construction and Development of a Brand
Immersion
A course by Saffron , Brand Consultancy
About the video: Immersion
Overview
“Once the door is open, we begin to understand the true challenges of Tuenti. In this lesson, Miren Martínez, Senior Consultant , will tell you about the immersion process that we went through and how we are uncovering the opportunities that are presented to us. ”
In this video lesson Saffron addresses the topic: Immersion, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“[Music] Hi, I'm look I am part of the Saffran consulting team, our job here is to help brands from the strategic part of your needs, that Saffran, as you know, is not just a design studio, but also responds to those needs or those questions that brands ask themselves, beyond the visual identity. As Gabor and Luz told you, we are talking of the entire process that we follow with the brands, to help them through the work we did for Tuenti Once the brief has been received and understood the main needs of the project, our work the strategic part, consists mainly in discovering, What is it that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
- 1 additional resource (1 file)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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