Branding and Identity: Construction and Development of a Brand
Experience
A course by Saffron , Brand Consultancy
About the video: Experience
Overview
“We show you different ways to manifest the idea of brand in experience. Once the foundations of the brand are laid, we talk about how we work to define the experience of the brand, so that it comes alive and becomes tangible beyond words. ”
In this video lesson Saffron addresses the topic: Experience, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello again, as we have seen in the previous lesson with classmate Óscar we are here now with Miren and let's see an inside step What can we give after having finished a project? of branding or Branding after having gone through all the phases even the documentation phase that we have seen in the previous very important lesson, let's do a last one within a first step immersion in the projects. that is going to illustrate us. Look. The usual type of project for Saffron, yes it is true that this exercise is what we have done for Tuenti of rebranding or sometimes even create a brand from scrat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13,591 students
- 13 lessons (2h 19m)
- 1 additional resource (1 file)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
