Branding and Identity: Construction and Development of a Brand
Experience
A course by Saffron , Brand Consultancy
About the video: Experience
Overview
“We show you different ways to manifest the idea of brand in experience. Once the foundations of the brand are laid, we talk about how we work to define the experience of the brand, so that it comes alive and becomes tangible beyond words. ”
In this video lesson Saffron addresses the topic: Experience, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello once more. as we observed in the past decade. changes are evident. My colleague Oscar. We are here now with Niren. After completing a branding or rebranding project. we will explore a prior step that can be undertaken. This step is crucial for ensuring a thorough understanding of the project. After going through every phase. including the crucial documentation stage from our previous lesson. we will take another significant step towards deeper project immersion as they are presented to us. seeing how these elements come together provides valuable insights and understanding. The usual ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
-
Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
- 94% positive reviews (703)
- 13,667 students
- 13 lessons (2h 19m)
- 1 download
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
