Branding and Identity: Construction and Development of a Brand
Welcome to Saffron
A course by Saffron , Brand Consultancy
About the video: Welcome to Saffron
Overview
“In this lesson the founder and CEO of Saffron, Jacob Benbunan, will talk about our history, our role and our vision of the role of the world of branding in the current context. ”
In this video lesson Saffron addresses the topic: Welcome to Saffron, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“[Music] Hi, I'm Jacob Benbunan, co-founder and CEO of Saffron. Welcome to our home, Welcome to Saffron, even if it is virtually. It really is a joy and a and it makes me very excited be here with you at Domestika and share with you. What we have been building in these 15 years within what is Saffron as a home and many more years accumulated, like there are another 15 in my case. What I would like today is simply welcome you and introduce people from my team who is going to share with you our approach, our vision of what a brand is, because a brand has to be made or you have to get advice or...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13,592 students
- 13 lessons (2h 19m)
- 1 additional resource (1 file)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
