Branding and Identity: Construction and Development of a Brand
Welcome to Saffron
A course by Saffron , Brand Consultancy
About the video: Welcome to Saffron
Overview
“In this lesson the founder and CEO of Saffron, Jacob Benbunan, will talk about our history, our role and our vision of the role of the world of branding in the current context. ”
In this video lesson Saffron addresses the topic: Welcome to Saffron, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello. I am Jacobo Bengunan co-founder. chief executive officer. Welcome to Saffron. Welcome to our home. even if only virtually. it truly is a joy. to Saffron. even if only virtually. It truly is a joy to be here. a joy and a... Um... I'm genuinely excited to be here at Domestika with you and to share what we've developed over the years at what we've crafted over the past 15 years at Saffron. as a home. and many more years beyond that. and an additional 15 years in my case. Today. i simply want to welcome you and introduce people from my team who will share our perspective and understandin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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