Branding and Identity: Construction and Development of a Brand
Course final project
A course by Saffron , Brand Consultancy
About the final project for: Branding and Identity: Construction and Development of a Brand
Branding and Identity: Building and developing a brand
“In this video you will know what we propose to you of project. It is also a summary of everything we have been seeing during the course.”
Partial transcription of the video
“Hello. we've finished the course with its various lessons. and now we'll discuss the final project. Our is to assign you a task similar to what we've presented. You'll need to think creatively. A task akin to what we've shown you. You'll need to think. but we'll present two scenarios. Picture Orans launching a virtual mobile operator in Spain. Consider the implications. And in that case. what would that brand be like? Many of you might be designers. but others might not. So we propose offering solutions. whether from a strategic standpoint or a design perspective. If you choose the design p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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