Branding and Identity: Construction and Development of a Brand
Design routes 1
A course by Saffron , Brand Consultancy
About the video: Design routes 1
Overview
“In this Lesson Roberto Verona, Director of Design , and Oscar García, Senior Designer they present the different options that were contemplated during the creative process, how they were presented to the client and what was the final selection process. ”
In this video lesson Saffron addresses the topic: Design routes 1, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello. i'm Roberto Verona. design Director at Saffron. I'm Óscar. a senior designer at Saffron. and today our task is to focus on innovative solutions. Taking over from Gabor. i'll give you a brief introduction to our innovative solutions. and reveal the path the client ultimately selected. We'll present a glimpse of the route in its most unrefined form. showcasing the choices and decisions made throughout the process. and how it has evolved after numerous workshops and meetings. refining the process. this work up to what Trenti is. It's today. As you can see. and here Roberto can explain b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- Level: Beginner
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