Branding and Identity: Construction and Development of a Brand
The soul of Tuenti
A course by Saffron , Brand Consultancy
About the video: The soul of Tuenti
Overview
“In this lesson, Miren will talk to us in greater depth about the brand promise.”
In this video lesson Saffron addresses the topic: The soul of Tuenti, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“[Music] Hello again. In this lesson what we are going to do is, find out what Tuenti's promise is and collect it in your soul, in what we call his spirit. After the discovery process that we followed in the previous lesson, what we have to do is analyze all information collected to be able to define what is that soul that Tuenti has or what we previously called as his promise. Usually in Safran we usually tell that when we do a study of the competition or from different competitors in the same industry, There are like 90% of things that are exactly the same. and only 10 or 5% differ from ea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13,591 students
- 13 lessons (2h 19m)
- 1 additional resource (1 file)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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