Branding and Identity: Construction and Development of a Brand
The soul of Tuenti
A course by Saffron , Brand Consultancy
About the video: The soul of Tuenti
Overview
“In this lesson, Miren will talk to us in greater depth about the brand promise.”
In this video lesson Saffron addresses the topic: The soul of Tuenti, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Greetings once more. In today's lesson. we will discover the essence of Twenty and encapsulate it very soul. exploring its true promise. in what we call its spirit. Following the discovery process outlined in the previous lesson. it's essential to thoroughly analyze collected information to determine the essence of what defines the soul of Twenty. This analysis will help us At Safran. when we analyze our competitors in the same industry. we frequently observe that around 90% of their practices and operations mirror ours. This similarity challenges us to identify what sets us apart them and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
-
Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
- 94% positive reviews (706)
- 13,816 students
- 13 lessons (2h 19m)
- 1 download
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
