Branding and Identity: Construction and Development of a Brand
Tuenti
A course by Saffron , Brand Consultancy
About the video: Tuenti
Overview
“In this lesson. Luz Erhardt, Director of Customer Service and Gabor Schreier, Creative Director . They will talk about how we started working with Tuenti and what was the initial brief of the project.”
In this video lesson Saffron addresses the topic: Tuenti, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello. in the last class I already told you we were going to use the Twenty case to show you a typical process and Gabor and I are here to tell you about it the brief we received. Gabor is our global creative director and he brings a bit of perspective from that part of the business. As you all know. twenti is a social network. founded in 2006 by a group of students Spanish and also an American. and it was founded as a social network. It's hugely popular. successful. and innovative. They invented the chat used by everyone today on Facebook. and Facebook copied it. Then in 2010. telefónica s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Category
Areas
