Branding and Identity: Construction and Development of a Brand
Tuenti
A course by Saffron , Brand Consultancy
About the video: Tuenti
Overview
“In this lesson. Luz Erhardt, Director of Customer Service and Gabor Schreier, Creative Director . They will talk about how we started working with Tuenti and what was the initial brief of the project.”
In this video lesson Saffron addresses the topic: Tuenti, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello, well, in the previous class I already told you that we were going to use in the case of tuenti to teach you a process atypical and Gabo and I are here to tell you the brief that we receive Gabo is our global creative director and thus he contributes a little bit of vision also, he is part of business, as you all know, tuenti is a social network founded in 2006 with a group of students in Spanish and also in American and is founded as a social network has a lot success, a lot of pull and in fact they are very, very, very innovators, they invented the chat that everyone today uses on f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13,592 students
- 13 lessons (2h 19m)
- 1 additional resource (1 file)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
