Branding and Identity: Construction and Development of a Brand
Conceptualization
A course by Saffron , Brand Consultancy
About the video: Conceptualization
Overview
“In this lesson Gabor, Creative Director will show you which territories we explored prior to the final development that helped bring the brand to life in the visual field.”
In this video lesson Saffron addresses the topic: Conceptualization, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Hello again. everyone. In this lesson. we will explore the visual territories developed during with you on the visual territories we've been developing in the pre-development phase. ensuring a um Once the strategy phase concludes. and we have established a clear strategic territory with a brand values. and a defined personality. we move forward to visualize this. what we do is work in visualizing this. We've also learned in previous lessons that design must authentically reflect the brand's essence. It's essential to convey visually what distinguishes this brand. as that uniqueness differen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
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- Level: Beginner
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