Branding and Identity: Construction and Development of a Brand
Visual system
A course by Saffron , Brand Consultancy
About the video: Visual system
Overview
“In this lesson we explain the basics of a good design system, how it is built, its importance and impact in the long term. ”
In this video lesson Saffron addresses the topic: Visual system, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Well hello again as we have seen our route before. complete tuenti now let's immerse ourselves in the world of visual identity that composes it and how the elements that make it make up must work with each other as if it were the machinery of a clock, surely all of you or the great Most of you have faced this question of an identity visual a system that is a logo, right, is it the logo?, no, no is the logo is not repeating the logo many times nor is it make the logo very big that is nothing more than a logo mark central whose communication axis is the logo here Let's talk about systems, a s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13,592 students
- 13 lessons (2h 19m)
- 1 additional resource (1 file)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
