Branding and Identity: Construction and Development of a Brand
Visual system
A course by Saffron , Brand Consultancy
About the video: Visual system
Overview
“In this lesson we explain the basics of a good design system, how it is built, its importance and impact in the long term. ”
In this video lesson Saffron addresses the topic: Visual system, which is part of the Domestika online course: Branding and Identity: Construction and Development of a Brand. Capture the essence of a brand, from the initial concept to the visual design and application.
Partial transcription of the video
“Well. hello again. As we’ve previously discussed... our complete Twenty journey. Now. let's explore the realm of visual identity. which encompasses various elements. And as the elements form it. they must function together like clockwork. I'm certain most of you. if have encountered this concept before. you've faced this question of a visual identity. a system that's a logo. right? Is it the logo? No. It's not just the logo. It’s not about repeating the logo multiple times. Not only does it avoid enlarging the logo excessively; this approach reflects a brand heavily focused on its logo rath...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Identity: Construction and Development of a Brand
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Category
Design, Marketing & Business -
Areas
Advertising, Art Direction, Brand Strategy, Branding & Identity, Graphic Design, Logo Design, Marketing, Naming
Saffron
A course by Saffron
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
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- 13 lessons (2h 19m)
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