Basic Principles of Brand Design
The basic final deliverables
A course by SmartBrands , Branding Consultancy
About the video: The basic final deliverables
Overview
“In this lesson I will show you in a practical way how to structure the basic final material that must be delivered to the client.”
In this video lesson SmartBrands addresses the topic: The basic final deliverables, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“The basic final deliverables When the brand design is finally approved comes the final phase that has a technical approach. You must enlist the final arts of the logo and of the elements that make up the visual language, and develop the manual of basic standards of use of the brand. I will give you recommendations to structure and develop the deliverables. We have reached the fourth and final step of the process: The brand application. The basic final deliverables of this step are the final arts of the logo and the other elements of visual language, like the "layout", the icon set and some ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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