Basic Principles of Brand Design
My influences
A course by SmartBrands , Branding Consultancy
About the video: My influences
Overview
“From industrial designers like Philippe Stark I learned the importance of discovering, defending and evolving my own style. From artists like Keith Haring I learned to take advantage of color. From my former boss Claudio Arango I learned to play with the letters. And from guru Wally Olins I learned that a brand is a great idea that drives a business. In this lesson I will talk about these and other influences!”
In this video lesson SmartBrands addresses the topic: My influences, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“My influences Now let's talk about some of the influences They have shaped my design and face the branding business. Without a doubt, having studied Industrial Design, a close career, but different from the expected of a brand designer, It should have influenced my way of designing a lot. So I will tell you the influences of the world of industrial design I have fresh in my mind. And of course, I'll talk to you too of the direct influences of branding. Let's see what comes out of this mix of influences from two worlds They have the same name, but different last name. The majority of books I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 1,695 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
