Basic Principles of Brand Design
The logo: A game of letters
A course by SmartBrands , Branding Consultancy
About the video: The logo: A game of letters
Overview
“Designing brands is fun, especially if you do it with passion. But even more, if we design brands we literally turn it into a "letter game". In this lesson I will teach you a design principle that I discovered in my beginnings in the world of branding thanks to Claudio Arango, pioneer of branding in Colombia.”
In this video lesson SmartBrands addresses the topic: The logo: A game of letters, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“The logo: a game of letters We already have the name. In this lesson, we will see the different possibilities we have To design the logo. You can choose between a symbol, a monogram, a container form, a dynamic element, a purely typographic logo or one that includes the symbolic element within the same letters, and about this configuration of logos is that I want to focus this lesson. As I told you in my influences, several years ago, Claudio Arango taught me how to play with the lyrics and I was captivated by the endless possibilities They have the letters to design logos. That has quite s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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