Basic Principles of Brand Design
Course final project
A course by SmartBrands , Branding Consultancy
About the final project for: Basic Principles of Brand Design
Basic principles for designing brands
“We have reached the end of the course! I hope it has served you all that I have taught you in this time that we have shared together. For the final project, you will reinvent the visual identity of an existing recognized company, that will lead you to take into account considerations to which you can get more juice. You will take on the challenge of enhancing the expression of a brand with conceptual clarity, with a combination of method and instinct, and with practical design principles. Do not forget to upload your final project in the forum, if we see all the projects we will surely learn a lot from each other. I will also be pending to answer any questions you may have. Thank you very much, see you on the forum! ”
Partial transcription of the video
“Final project We have reached the end of the course, I hope all the contents serve you to fulfill your purpose of designing SmartBrands. For this point I hope you have all the tools to face a branding project. We start by understanding what the different brand challenges are and how to face each one of them. Then we develop the brand idea tool to define the conceptual platform that will support design solutions. I explained below why for me a name must be a glass container and how is the name design process in SmartBrands. Hence I explained the rules and possibilities of the letter game to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
- 99% positive reviews (166)
- 1,701 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
