Basic Principles of Brand Design
In the client's shoes: What is your motivation and what makes it special?
A course by SmartBrands , Branding Consultancy
About the video: In the client's shoes: What is your motivation and what makes it special?
Overview
“In this lesson, I will teach you the activities that are usually carried out to make an effective immersion in the company that has entrusted you with the empowerment of your brand.”
In this video lesson SmartBrands addresses the topic: In the client's shoes: What is your motivation and what makes it special?, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“In the client's shoes What is your motivation and what makes it special? Make a dive in the company for which you will enhance your brand It’s essential to understand how your people think, what makes them proud, what makes them smile, what hurts them, what are their opportunities for improvement, how they perceive themselves and how others perceive them, what is your attitude at work in and out, and, above all, what motivates them to review the brand and what makes them special and highlights them in their competitive environment, because the pillars that support the concept will come from...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 1,695 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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