Basic Principles of Brand Design
My story
A course by SmartBrands , Branding Consultancy
About the video: My story
Overview
“Hi! In this lesson I will tell you the story of how I went from the Faculty of Industrial Design to being a design director in one of the pioneer branding consultants in Colombia. Then I will talk to you about how I became the founder of SmartBrands, showing you some of our most representative projects.”
In this video lesson SmartBrands addresses the topic: My story, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“My story Hello, welcome to my course. I'm Juan Carlos Otoya, an industrial designer who ended up conquering customers through the design of the conceptual and graphic universe of brands. I studied Industrial Design in Bogotá. My expectation at the beginning was to design iconic objects as Philippe Starck does ... or appliances with the power of simplicity like Dieter Rams. All my classes had to do with product development, ergonomics, industrial production, but with the semesters I started to be interested in brands, because I discovered that the products not only did they have to respond t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 1,695 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
