Basic Principles of Brand Design
The challenge: Evolution, revolution or brand creation?
A course by SmartBrands , Branding Consultancy
About the video: The challenge: Evolution, revolution or brand creation?
Overview
“Each company lives a different moment in its history and that is why the brand design challenges they pose are varied. In this lesson I will explain the three basic challenges and with what approach you should address each of them.”
In this video lesson SmartBrands addresses the topic: The challenge: Evolution, revolution or brand creation?, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“The challenge: evolution, revolution or brand creation? You already know what this course will consist of, Let's see now what are the main brand challenges. Whenever you start designing a brand, the first thing you should be clear about is what is the design challenge you face, understand very well the problem that the client is posing and know your expectations regarding the brand solution. There are different types of challenges and scopes, some more complex than others, but for this course to be practical, I synthesized it in three types. The first is when an evolution of the brand is so...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 1,695 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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