Basic Principles of Brand Design
Everything must be connected
A course by SmartBrands , Branding Consultancy
About the video: Everything must be connected
Overview
“It is clear that the visual language is composed of other graphic elements that accompany the logo such as corporate typography or color palette. In this lesson I will show you the complete kit of elements and why it is important that they are visually connected.”
In this video lesson SmartBrands addresses the topic: Everything must be connected, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“Everything must be connected So far we talk about the logo and of the general structure of visual language. We will concentrate on the other elements that are an integral part of visual language and that are key to increase the distinctive strength of the brand. Don't let them drift because the customer will need them, and without guidelines to solve them, The coherence of the brand you designed will be compromised. Let's see. When you take the logo to language, you must get all the elements visually connected so that when used individually they associate with the brand, thus increasing its...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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