Basic Principles of Brand Design
A good design does not sell alone
A course by SmartBrands , Branding Consultancy
About the video: A good design does not sell alone
Overview
“In this lesson I will make a practical reflection on the trust and credibility that the designer must demonstrate when selling their designs, relying on practical tools to minimize the subjective reactions of your clients.”
In this video lesson SmartBrands addresses the topic: A good design does not sell alone, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“A good design does not sell alone Now I will make a practical reflection on trust and credibility that the designer must demonstrate when selling his designs. When I worked with Claudio Arango, Every time we prepared design proposals for customers, he said: "Our business is not selling design, it is selling trust." And it continued: "Why do you think we sometimes see important brands who release regular designs? " Because not all customers have a notion of design and they fully trusted their designer’s recommendation. If you make a great design, but you don't argue with clarity and forceful...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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