Basic Principles of Brand Design
From logo to language
A course by SmartBrands , Branding Consultancy
About the video: From logo to language
Overview
“Just when the logo is finished designing, a perhaps more difficult task begins: designing a visual language. In this lesson I will explain why it is important to go beyond the logo and I will show you different possibilities to configure a visual language.”
In this video lesson SmartBrands addresses the topic: From logo to language, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“From logo to language Just when the logo is finished designing, start a task perhaps even more difficult, Design a visual language. The logo is usually the focal point of the visual identity of the companies, but the logo cannot be granted All responsibility for company identification, of its association with different attributes or of its power of attraction. And you can't ask the logo so much, because, in essence, it should be simple, to make it easy to understand, to remember and apply, so it is necessary to go beyond the logo and design a visual language that increases the distinctive a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 1,695 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
