Basic Principles of Brand Design
The name: A glass container
A course by SmartBrands , Branding Consultancy
About the video: The name: A glass container
Overview
“In most cases the client will give you the name of the brand, but other times, it will ask you to invent a new one and you must have criteria to face that exciting but complex challenge. In this lesson I will explain why for me a good name must be a “glass container”.”
In this video lesson SmartBrands addresses the topic: The name: A glass container, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“The name: a glass container Designing a name is an exciting but complex challenge, not only because you have to find a sound and memorable word that reflects the essence of the brand, but also because it has to be registrable and that is very, very difficult if you consider that in Colombia, for example, There are more than twenty-five thousand trademark registrations per year. of which a large percentage are mixed in nature, that is, they include a nominative and visual sign, The name and the logo. I don't want to alarm you, I want you to be prepared, and that's why I'm going to teach you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 1,695 students
- 13 lessons (2h 7m)
- 12 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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