Basic Principles of Brand Design
BRAND IDEA: What is the slogan that guides the company's brand decisions?
A course by SmartBrands , Branding Consultancy
About the video: BRAND IDEA: What is the slogan that guides the company's brand decisions?
Overview
“In this lesson I will explain how the “Brand Idea” tool works, which will help you define a clear and effective brand concept.”
In this video lesson SmartBrands addresses the topic: BRAND IDEA: What is the slogan that guides the company's brand decisions?, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“The "brand idea" What is the slogan that guides the company's brand decisions? After immersion in the company. you will have to reach a concrete conclusion about what makes them special or about the promise they want to fulfill their users. In other words, you must propose a brand concept that is clear, distinctive and relevant for your audience and attainable for the company, In addition to being able to guide your main brand decisions. It will be easier to define the brand concept if you use a conceptualization tool to help you give focus and greater reach. Let's look at the "brand idea" ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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- 13 lessons (2h 7m)
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