Basic Principles of Brand Design
The expression: What are the general design criteria?
A course by SmartBrands , Branding Consultancy
About the video: The expression: What are the general design criteria?
Overview
“No matter what the sector or the size of the company you are working for, you should always follow certain general design criteria that characterize the best brand identities. In this lesson I will teach you these criteria.”
In this video lesson SmartBrands addresses the topic: The expression: What are the general design criteria?, which is part of the Domestika online course: Basic Principles of Brand Design. Learn the secrets to develop a smart and inspiring brand identity.
Partial transcription of the video
“The expression What are the general design criteria? It's time to sit down and design. You will do it guided by the brand idea defined before the design process, and you must also follow other general design criteria essential for your brand solution to be effective. Let's see what they are. The steps in the process We are already in the third step of the process, brand expression. When designing a logo, you have to make sure it meets some design criteria both conceptual and functional. Let's start with the conceptual criteria one by one. The first thing that the logo design must fulfill is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Brand Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design
SmartBrands
A course by SmartBrands
Founded by Juan Carlos Otoya, the branding consultancy SmartBrands aims to create smart and inspiring brands that help companies grow and connect emotionally with their clients and future clients. Their work philosophy gives the same level of importance to the essence and the presence, celebrating the power of simplicity, challenging the conventional, taking care of all the details, with the conviction that a brand is more than a logo, but an idea that defines, inspires and drives a business.
Since 2009 they have worked with companies in the fields of aviation, internet, floriculturists, bankers, tankers, cement manufacturers, educators, retailers, wholesalers, and many more, to capture what makes them special and express it clearly, in an impactful and emotional way.
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