The Brief: Techniques and Tools to Create One
Importance of contrabrief Why do we do it?
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: Importance of contrabrief Why do we do it?
Overview
“A personal experience of why this tool is important. ”
In this video lesson Mumu El Branding Love addresses the topic: Importance of contrabrief Why do we do it?, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Importance of contrabrief. Why do we do it? Founder MUMU Branding Love Colombia Continuing, we will now talk about the importance of counterbrief and some key items that compose it. We will tell some personal experiences so that they take it into account and can use it much better. Building from both sides will help you to have better inputs for your project, and this is a mantra that I like to handle. As you dialogue, the information with the client is complemented more, You have better inputs for your project. The dialogue is fundamental. Talk to the client, gain their trust, to give you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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