The Brief: Techniques and Tools to Create One
Advertising Brief, Creative Brief, and Counterbrief
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: Advertising Brief, Creative Brief, and Counterbrief
Overview
“I will explain the different types of briefing, their differences and how to get the most out of each of them: advertising brief, creative brief and counterbrief. ”
In this video lesson Mumu El Branding Love addresses the topic: Advertising Brief, Creative Brief, and Counterbrief, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Types of briefing Founder MUMU Branding Love Colombia Hi. Let's talk about the types of briefing that exist and we will make an example of three. The advertising, the creative and the contrabrief. Let's start Let's talk first about the advertising brief, which is the most classic that exists, It is the best known and the most used. It is where all the project information is related. It works between the client and the agency. It is the documentation that the client gives you through a document where do you understand and collect all the information he is giving you or that he himself is fil...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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