The Brief: Techniques and Tools to Create One
What are my influences
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: What are my influences
Overview
“Here I will tell you a little about how it all started. I will tell you about Claudio my best mentor, who gave me the opportunity to know and love branding, then we will talk about world branding references, the first two Spanish: Saffron brand consultants and Erretres, finally, Wolf Olins, one of the big companies of branding ”
In this video lesson Mumu El Branding Love addresses the topic: What are my influences, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“What are my influences? Founder MUMU Branding Love Colombia Hello, next I want to introduce you a couple of influencers who have made me a better professional, of whom I could be inspired understand your projects, understand your way of doing things and learn a lot to apply it in Mumu. Let's go there. I will tell you about Claudio Arango, The branding guru in Colombia, no doubt. A person with great experience in this whole field and that, without a doubt, He has become the most important mentor of my life. Claudio Arango had many companies for many years, but his last and most important, Br...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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