The Brief: Techniques and Tools to Create One
Common mistakes when making a brief
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: Common mistakes when making a brief
Overview
“I will show you a brief list of errors, explaining each one, so that this does not happen to you in the future. ”
In this video lesson Mumu El Branding Love addresses the topic: Common mistakes when making a brief, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Hello once more. Let's delve into the topics and frequent errors when crafting a brief. Surprisingly. are numerous pitfalls. However. we'll concentrate on the most critical ones. Please join me as we explore The initial error was failing to deliver it properly. This might seem amusing at first. but in reality. it occurs when you request a client’s assistance with the brief and then mistakenly claim that the document is an invaluable aid for gaining insight. Where will we end up if the client commits but never completes or submits the project. clearly making excuses? It's crucial for you as ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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