The Brief: Techniques and Tools to Create One
What will we do during the course
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: What will we do during the course
Overview
“We will learn an essential part, hidden and even undervalued in the world of communication and design, this is the brief, a tool as powerful as you want it to be. The idea with this course is that you learn to give a greater structure to your project, remember that lack of inspiration is just lack of information. The information is everything, she is what defines you the north, advantages and disadvantages that you will have in the whole project, but above all how to deal with all kinds of variables. ”
In this video lesson Mumu El Branding Love addresses the topic: What will we do during the course, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Hello. In this course. we will explore an underrated tool that greatly aids in understanding elements of development in communication and design topics. It's the brief. of development in communication and design topics. It's the brief. A tool as powerful as you want it to be. Note! There's no single truth. There are structures. types. and ways to create it. The idea is for you to learn to give more structure to your projects and better understand them from the start. Remember. information is power. Lack of inspiration is often a symptom of lacking information. We aim to equip you with the k...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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