The Brief: Techniques and Tools to Create One
Course final project
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the final project for: The Brief: Techniques and Tools to Create One
From briefing to counterbriefing: keys to understanding your client's needs
“If you got here it is because you understood and managed to decipher the importance of this beautiful tool, now do not worry, follow each of the key points of the course at your own pace and time. Remember that it is more important to enjoy the path, than to reach the end. I am pleased that you are part of this course, but above all that you learn to apply this type of tools in your own projects, you will realize that good planning is the success for any project. You have been able to realize that not everything is created because yes, there is always something more powerful behind. Lack of inspiration is just lack of information. Talk to your friends and colleagues about work, tell them what you have learned and how they can also be part of this great community. See you on the forum, sure there we can answer questions. Thank you for being part of this team, see you on the road. ”
Partial transcription of the video
“Final project. Founder MUMU Branding Love Colombia I'm glad they reached the end of the course but I don't want to leave without reviewing what we have seen. First we saw what a brief is, what it is for and the importance of it Then go to the briefing types. Next we saw what the minimum information is what you should have for a brief and then we move on to the needs of the project. Then we saw the objectives and structures of the project then go through and see the most common mistakes that exist when making a brief. Below we saw some examples of bad briefs and then we go to see the contrab...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
-
Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
- 98% positive reviews (229)
- 3,826 students
- 12 lessons (1h 42m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
