The Brief: Techniques and Tools to Create One

From briefing to counterbriefing: keys to understanding your client's needs

“If you got here it is because you understood and managed to decipher the importance of this beautiful tool, now do not worry, follow each of the key points of the course at your own pace and time. Remember that it is more important to enjoy the path, than to reach the end. I am pleased that you are part of this course, but above all that you learn to apply this type of tools in your own projects, you will realize that good planning is the success for any project. You have been able to realize that not everything is created because yes, there is always something more powerful behind. Lack of inspiration is just lack of information. Talk to your friends and colleagues about work, tell them what you have learned and how they can also be part of this great community. See you on the forum, sure there we can answer questions. Thank you for being part of this team, see you on the road. ”

Partial transcription of the video

“Well. i'm glad you've completed the course. but before leaving. let's review all that we've covered together. Firstly. we started by discussing what a legal brief entails. its purpose. and its significance. We then moved on to the various types of briefing. Afterward. we examined the essential information required for a brief and discussed the project's needs in detail. and then we discussed the project's needs. We later reviewed the project objectives and structures. Afterward. we covered common mistakes when making a brief. we addressed the most frequent errors in creating a brief. Next. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: The Brief: Techniques and Tools to Create One

• Level: Beginner
• 98% positive reviews (233)
• 3925 students
• 4 units
• 12 lessons (1h 42m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing