The Brief: Techniques and Tools to Create One
Development of a brief step by step
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: Development of a brief step by step
Overview
“We will begin to define the structure of the brief for the project, going through general and specific objectives, the difference between them and how to face them in the face of the project. ”
In this video lesson Mumu El Branding Love addresses the topic: Development of a brief step by step, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Development of a brief step by step. Founder MUMU Branding Love Colombia Good. In this lesson, together, we will present a brief from our imaginary client. We will talk about the issues that give breadth to the project but also of specific topics For what? To better address each of the issues and guide the client to his best north. Join me. The first part comes the basic information and the understanding and present of the company. The first question determines the name of the brand. This customer, as you know, is a sock company and they came with a developed name which, as you can see, is ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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