The Brief: Techniques and Tools to Create One
Examples of bad briefs or incomplete briefs
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: Examples of bad briefs or incomplete briefs
Overview
“I will present some examples of some briefs that we have had in our hands and that do not fully meet the expectations to start a project with order and structure. ”
In this video lesson Mumu El Branding Love addresses the topic: Examples of bad briefs or incomplete briefs, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Examples of bad briefs or incomplete briefs. Founder MUMU Branding Love Colombia Now I will present a series of briefs poorly filled or incomplete. There we will realize, in our experience, why they don't meet the requirements of a good brief. Let's go. To give them a little bit of the context of this client, He is a client that we are going to keep his identity, we will not talk about him now, but I will tell you more or less what the project is about and how we discovered that the brief was not well filled out. Really, one of the things we found, in broad strokes, is that your answers are...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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