The Brief: Techniques and Tools to Create One
What minimum information should you have according to the project?
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: What minimum information should you have according to the project?
Overview
“I will tell you what information you need to create a good brief, I will also present three models that we handle internally: brand brief, creative idea brief and design brief. ”
In this video lesson Mumu El Branding Love addresses the topic: What minimum information should you have according to the project?, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Hello once more. In this session. we'll discuss the essential information required for different projects. We'll introduce three concise models used at Mumu: the brand brief. design brief. and creative brief. Each serves a unique purpose and is tailored to specific project needs. Looking forward to our next meeting. Let's start with the brand brief. To identify the key points in a brand brief. we first need to understand its purpose. Firstly. it is used to develop. create. structure. and design or revitalize brands. Secondly. serves as the most thorough and comprehensive guide we use. provi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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