The Brief: Techniques and Tools to Create One
How to make a counterbrief, key points.
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: How to make a counterbrief, key points.
Overview
“Key and relevant elements to do so, I will also present a list of questions to answer to validate it. ”
In this video lesson Mumu El Branding Love addresses the topic: How to make a counterbrief, key points., which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“How to make a brief brief? Founder MUMU Branding Love Colombia Well, and in this lesson we will talk of that powerful tool he said, the contrabrief, how to do it and what are the key points to focus on him. Join me. First, I will explain what it is. Contrabrief is an effective tool confirming or correcting the brief developed or completed for the client. As its meaning says, it's like approving that what is said in the brief really is what is said in the brief. There is no model, say, standard of contrabrief. The important thing is to keep in tune what the client seeks to achieve. After you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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