The Brief: Techniques and Tools to Create One
How to make a counterbrief, key points.
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: How to make a counterbrief, key points.
Overview
“Key and relevant elements to do so, I will also present a list of questions to answer to validate it. ”
In this video lesson Mumu El Branding Love addresses the topic: How to make a counterbrief, key points., which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Well. in this lesson. we'll delve into the powerful tool I previously mentioned: the Contrabrief. We'll explore how to create one effectively and highlight the crucial elements you need to concentrate on. I hope First. let me explain what it is. The Contrabrief is an effective tool that confirms or corrects the brief developed or filled out by the client. As it's said. Its essence lies in affirming that the content of the brief genuinely reflects what is intended. There is no universal template for a contrabrief; the key is to ensure alignment with the client's objectives. This serves to co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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