The Brief: Techniques and Tools to Create One
Definition of project needs
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: Definition of project needs
Overview
“We will start working with our imaginary brand Zoks, a sock company. ”
In this video lesson Mumu El Branding Love addresses the topic: Definition of project needs, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Definition of the needs of the project. Founder MUMU Branding Love Colombia Well, let's continue. Now, in this lesson, we will talk a little about the needs, the complexity and of the situation in which our client is involved. Join me. Let's talk about the project then. The project is ZOKS, a sock company Created in 2018 by a group of fashion experts. Most of their partners have work experience in different important houses of the sector. Today, when the business model is already approved, create a brand strategy to create relevance, differentiation and reputation in such a competitive mark...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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