The Brief: Techniques and Tools to Create One
What is briefing? What is it for? Why is it important to have a brief?
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
Joined January 2017
About the video: What is briefing? What is it for? Why is it important to have a brief?
Overview
“We will make an introduction and I will tell you about the importance of the brief as a planning tool. ”
In this video lesson Mumu El Branding Love addresses the topic: What is briefing? What is it for? Why is it important to have a brief?, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“What is briefing? What is it for? Why is a brief important? Founder MUMU Branding Love Colombia Hello, welcome to this lesson. Now, we'll talk a little about what a briefing is, its basic components and additional items that will help us understand it more deeply. Join me. Let's start, then, why is it briefing? In general, it is understood as that informative document which contains the most relevant information of a project. It is where you centralize the greatest amount of information and where are you going to be able to track real of what you are building. Above all, it is a dialogue to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
-
Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing
Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
- 98% positive reviews (229)
- 3,826 students
- 12 lessons (1h 42m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
