The Brief: Techniques and Tools to Create One
Presentation
A course by Mumu El Branding Love , Publicist and graphic designer
Joined January 2017
About the video: Presentation
Overview
“I will tell you who I am, since I dedicate my days and my talent. ”
In this video lesson Mumu El Branding Love addresses the topic: Presentation, which is part of the Domestika online course: The Brief: Techniques and Tools to Create One. Learn to use a brief and a back-brief as a tool to understand your client's needs.
Partial transcription of the video
“Presentation Who am I? Founder MUMU Branding Love Colombia Hello welcome. Thank you for purchasing this course and for purchasing it. I assure you that you will not regret it. I'm Daniel Yepes Giraldo, Colombian, expert in branding by chance. I got to make a two month replacement to a very important Colombian agency and lasted nine years. An immense learning that helped me to know all this great world of branding and being able to feel it closely, face big brands and big challenges. In Brandingdang, an agency belonging to the Sancho BBDO group, I worked with huge clients, clients that made ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Brief: Techniques and Tools to Create One
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Marketing

Mumu El Branding Love
A course by Mumu El Branding Love
Daniel Yepes Giraldo is the founder of MUMU, The Branding Love, an agency of branding with clients such as Unite, Friburger, the city of Pasto (Colombia) and many more. With more than thirteen years of experience in the world of branding , Daniel is one of the most important exponents of brand design in Colombia and Latin America.
MUMU is constantly searching for perfection, not focused on awards or recognitions, but on the satisfaction of its customers. In his own words: "We love brands. We design emotional trips where new connections are found. We work on the things we believe and can love, because our engine is emotion, not reason; reason generates conclusions, emotion generates actions. This is how we build branding love. "
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