Creativity for Big Brands
Identity system
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: Identity system
Overview
“After developing a great brand, you have to generate the graphic context in which you will live and achieve your own, unique and memorable voice. The identity system must be aligned with the brand's message, and must be reinforced by colors, fonts, strokes and images. We must also know how to explain the design philosophy that gave rise to everything and create guidelines to follow it. I will show you here some examples of identity manuals, EGOs and the identity platform.com that we have developed in Ideograma. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Identity system, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 5 What follows after brand design Lesson 1 Identity system What to do before the dreaded question of a client that says: "No, no, but I just want the logo, make me the loguito." There begins the difficulty because who sees an identity, who sees the need he has as a company, as an entity, as a mere identifier, like that little log that is going to hit everywhere, He doesn't understand the potential, the power of a brand. A brand must always exist in a context Take a logo and put it on a card, I went to the simplest application, with the contact details, if there is no dialogue between t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
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- 18 lessons (2h 58m)
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- Audio: Spanish
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- Level: Beginner
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