Creativity for Big Brands
The idea before the design
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: The idea before the design
Overview
“Although we call ourselves “graphics”, designers have a great visual and imaginative capacity that does not allow us to imagine (create images) before having to see it captured on paper or on the screen. In addition, since brands must tell stories, it is important to define a message to communicate prior to design. Here we will talk about other advantages of designing with the mind. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: The idea before the design, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 3 Entities must express their very own identity Lesson 3 The idea before the design We have already talked about the importance of being in direct relationship with the client. We talk about symbolisms, iconographies that exist in the industry that can be an inexhaustible source of inspiration, but what we will talk about in this lesson It is from an earlier step to launch us to design. And it has to do with how we can verbalize, Imagine, before expressing an idea in a logo. In Ideograma we work as an integral company where we have different disciplines we have strategy, people of comm...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
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- Level: Beginner
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