Creativity for Big Brands
On paper or computer
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: On paper or computer
Overview
“Okay, there are times when we start designing and we haven't had any eureka moments ... is everything lost? Of course not! Wandering with the pencil on paper is sometimes like going for a walk, and in a stroke we can discover a hidden symbol, or in the letters and in its spacing we can detect the shape that best represents the values of our client. The stage of sketching is (and traditionally has been) where new forms can be born. And - eye - although not always, a good graphic gesture can become a great communication message. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: On paper or computer, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 4 The landed design Lesson 3 On paper or computer We saw that the ideal is to start with a solid idea. When you have a concept that can become a story in a whole concept expandable to identity, the security with which you will start to sketch is different when you look at the sky with the pencil, you see a design book that will generate more insecurity. But definitely sketching, making those shit books we were saying It is how it should work and do not limit yourself. Have digital sketches, on paper, whatever you want, do it in toilet paper if necessary, but have spaces. They can be bl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
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- 2,335 students
- 18 lessons (2h 58m)
- 11 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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