Creativity for Big Brands
Typography
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: Typography
Overview
“It is impossible to talk about brand design without talking about typography, even if you were only going to draw a symbol. Each letter of the Latin alphabet was born from a pictogram that represented parts of the body, animals and other elements, and although its line has distanced itself from them and today represents merely sounds, detecting the pictorial expression - and symbolic - of our letters can be the Best gift when designing. By understanding the magic of typography you can adequately express with it the nature, the way of being or the promise of your client. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Typography, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 4 The landed design Lesson 5 Typography We already talk about graphic symbols, let's focus now on typography. Typography is crucial in every way. To design a typographic brand, to design a logo, to space a name, but at the same time to understand how to generate contrast in any publication, on a poster, a packaging, How to generate hierarchy of information. Even typography has relevance in the design of symbols. There are rules, optical compensations that are very typographic which are directly translatable to a symbol. An O is never a perfect circle, An H is never square. We will not ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
- 99% positive reviews (176)
- 2,337 students
- 18 lessons (2h 58m)
- 11 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
