Creativity for Big Brands
What will we do
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: What will we do
Overview
“Spoiler alert: We are not inventing anything new nor can we work away from the client. Here I will give you a brief account of what we will cover in the course, from the principles that gave rise to the need and design of brands, to the importance of working hand in hand with your client. I will try to arouse your curiosity to observe more and more, and to give you security to be able to visually translate your client's company from the understanding you have, not from the gaps of doubt and assumption. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: What will we do, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 1 Introduction Lesson 3 What we will do I already told you who I am, where I come from, what inspires me. Now let's talk about what I can offer you in this grade. I want to start by saying that I am nobody to teach, I am nobody to pretend the rules of something. I pretend to simply share experiences. It has worked for me to generate a formula with experiences, with methodologies, with visions. Obviously with the lessons learned from great teachers, from books. What I have developed in my professional career It has a personal ingredient. In the end it is what customers buy. They look fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
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- 2,337 students
- 18 lessons (2h 58m)
- 11 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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